No doubt you've seen this formula applied to magic tricks on television specials or internet websites where you've been encouraged to put your finger on any card showing on the screen. Then as you follow the magician's series of instructions - moving your finger from card to adjacent card (with a sense of free choice), the magician begins to inexplicably remove cards on which your finger isn't resting until only one clearly predetermined card remains.

Although the formula has been used for decades as the basis for creating variously themed magic tricks (from comedy to the bizarre), the sharing of the formula for creating a fully customized set of cards has not been widely revealed (as far as we know).

Proven effective in decades of sales seminars, trade shows, and after-dinner presentations, you can now customize the word cards for your own shows or website utilizing the knowledge you'll find in Dave Arch's Interactive Matrix Formula.

1st edition 2018, video length 5 min 46s, plus 1 page PDF.