Ian Rowland - Full Facts Book of Cold Reading

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This is the only Cold Reading book endorsed by Derren Brown, and the one which provided all the source material for one of Derren's earliest TV appearances. So if you want the real work, this is the book.

So what's all the fuss about?

Cold Reading is the most powerful inter-active psychological technique in the world. It is useful in selling, business negotiations, interviews, presentations and even romance! If you want to influence what another person thinks and feels about you, cold reading is the most effective technique in the world. Cold reading is also often used by people who pretend they give 'psychic' readings, and it enables them to give 'amazingly accurate' readings to complete strangers. Read more about What is cold reading ?.

I have given more test conditions demonstrations that cold reading works than anyone else in the world. On a BBC documentary, two women said my readings were "99.9%" and "95%" accurate! See Demonstrations under test conditions. In my demonstrations, I always tell the truth in the end so that no-one is left thinking I'm really psychic.

This is the definitive book on cold reading. It explains everything there is to know about this limitless technique! How can you apparently tell complete strangers about names, dates and events that mean something to them? In business, how can you seemingly get inside the mind of every lead, customer, client, colleague and rival? This book explains all, and is the most authoritative ever written on the subject.

Contents include:

The Setup: how the cold reading process begins before one word of the reading is spoken

The Reading Itself: what to say and how to say it

38 different elements from which any reading can be made

Presentational Points: factors which add to the illusion

The 'Win-Win Game': how psychics are right even when wrong!

Coping with sceptics: how psychics handle 'difficult' clients