If you love magic and want to share it with people (and you're not wasting time doing it all the hard way), then it will help you a lot if you can learn some important lessons quickly. Here's a quick case study to save you some time in understanding what your audience cares about

(because in some ways, everyone cares about the same things, and many magicians have a hard time understanding what those things are)

In this exciting and inspiring video, Margot Robbie shares her journey into the secret world of "pickpockets" starring in the film Spotlight.

You'll hear Margot and Apollo talk about the process, and when you do, you'll hear them both talk about the aspect of magic that most excites and energises all audiences. The video is very interesting because you get to watch the storytelling and talk about what excites them. What's that?

Stories!!!

As you can see, sleight of hand can be fun and even exciting. But what really excites these artists, and everyone else, are the fascinating stories, exciting ideas and mysterious worlds they explore.

Apollo's skills are truly amazing, but if you see him anywhere, you'll see that ...... Apollo uses powerful stories, exciting ideas, and relationships to power every speech, show, or presentation he gives.

Apollo Robbins' journey to become the world's assortment of pickpockets was not a straight path; it was a thrilling adventure that evolved over time. Inspired by other magical stars, Apollo began to learn magic tricks. 

As Apollo grew up, his childhood experiences exposed him to the adrenaline-pumping situations associated with crime. For this reason, he recognised earlier than most of his fellow magicians that there is a huge difference between failing a "magic trick" and being "called away" in the course of a crime.  

Hint: A failed trick may result in someone calling you out, but in the case of pickpocketing, the stakes are much higher. Even halfway through the show, if a person "catches - or even senses - what you're doing, they will react strongly, even dangerously. " Apollo noticed that aspiring pickpockets on the street faced greater risks than traditional magic.

Everything changed when Apollo took a position in Caesar's magical empire. Tasked with stealing from four audience members during each 10-minute performance, Apollo found himself in a unique "conveyor belt" state, with a new set of 24 people arriving every 10 minutes. This intense repetition allowed him to practice his art 6 times per hour, with 24 people per hour, 5 hours per night, 5 nights per week, for 5 years. That's a lot of people and a lot of "flying time".

In this high-pressure environment, Apollo's performances blossomed. He began to experiment, pushing his limits and attempting new and daring feats - even in the face of a language barrier. From stealing belts to stealing glasses, he continued to innovate and develop his craft, transforming himself into the legendary pickpocket we know today

Apollo Special Podcast

In this episode, the CC Gang discusses what's going on in the world of magical book assortment, then follow along backstage as we discuss our latest show with April's resident artist, Apollo Robbins!

Apollo stops time

MAGICAL MASTER CLASSIFIEDS: A limited series of two shows lasting over four hours.

Two full evening masterclass lectures - each filled with the wonders, methods, secrets and stories of the Master Magician.

Prepare to enter a fascinating world of deception and miracles as Apollo Robbins, the world's most famous show 'pickpocket', shares the secrets, insights and wonders he was forced to create in order to surprise and delight him under 'challenging conditions'. Unique performance requirements. You will join us for an exclusive opportunity to discover the secrets that drive the miraculous effects we all dream of achieving.

Part 1: 12 April - The Basics of Improvisational Misdirection

Learn how Apollo's amazing real-life story led him to develop a groundbreaking approach to "attention management" techniques (or "misdirection" as we call it!). As you'll discover. As you will discover, Apollo was forced to develop entirely new methods and new magic. In Part 1, you'll learn all the interesting details as Apollo helps us lay the foundation for mastering the miracles in Part 2.

Part 2: 26 April - Attention-Based Miracles!

(Crazy Triple Miracle!) Take a new approach to attention management that you can use to create the miracles we all dream of. Apollo will perform, share, and teach hand-picked miracles designed to unlock your own Attention Based Miracles anytime, anywhere. Get ready to unleash the miracles that no guru has ever been willing to truly share ...... Until then! =

This is truly a once-in-a-lifetime opportunity to learn from the best and unlock your true potential - no matter what kind of magic you want to work. With Apollo Robbins & CC by your side, you'll be well on your way to amazing audiences and lasting impressions like never before!